Skip to main content

The 2025 Sandie Awards competition offers multiple opportunities to win a Sandie Award. Open to agencies, consultancies, corporations, educational institutions, nonprofits, and college students, the Sandie Awards recognizes the best marketing work in the Greater San Diego area produced during 2024.

Eligibility

All work entered in the 2025 Sandie Awards competition must have been produced between January 1, 2024 and December 31, 2024, and created by or for a San Diego-based company.

Submission of entries acknowledges the right of AMA San Diego to use them for publication, exhibition, and marketing of the Sandie Awards. The Sandie Awards committee reserves the right to move applicants to the category best suited through the lens of the judging criteria and rubric.

  • Submissions must be complete by 3/24/25

Entries Must

  • Meet all eligibility and deadline requirements
  • Include a complete entry submission form (with category selected)
  • Include properly formatted creative support
  • Conform to defined submission requirements
  • Conform to all copyright laws*
  • Include proof of payment

*Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.

Deadlines & Fees

Feb 17 – Mar 24

AMA Member

Non-Member

Single Entry $100 $125
Package of 3 Entries $279 $349
Marketer of the Year $100/entry $125/entry
Agency of the Year $100/entry $125/entry
Trailblazer $100/entry $125/entry
AMA San Diego is proud to sponsor ALL Student entries. Limit (2) per student
Student FREE FREE
  • Entries must be received no later than March 24, 2025,
  • With the exception of the “Package of 3 Entries”, 1-2 entries are considered separate entries.

*Become a member today to take advantage of our discounts! https://sdama.org/get-involved/join/

Payment

Payment must be made to complete submission. Fees are non-refundable

Entry Submission Guidelines

Complete the Entry Submission Form.

  • Contact information is required (please ensure company or agency name are spelled as how it should appear formally when announced and/or published)
  • All criteria questions (above) are required to be complete and 500 words or less.
  • The same entry can be submitted in a maximum of Two (2) categories as long it meets the criteria and objectives of the categories.
  • A company, agency, or student can submit a maximum of Three (3) entries per category.
  • There is the ability to “Save and Continue Submission Later” and an email will automatically be sent from info@sdama.org with a link to access the incomplete application. Please check your spam folder if you don’t see this email in your inbox. This link will expire midnight on 3/24/25. Email info@sdama.org to troubleshoot further. (Note: It is highly encouraged to first create a separate Word doc with answers for reference and as a backup.)
  • In the case of a tie, an additional judge will score the campaigns for a tie breaker result.
  • Campaigns must earn a minimum of 70 points to earn an award.

It is not guaranteed that all categories will recognize a winner. Only submissions that provide solid results and exemplify the qualities of great marketing will be considered for finalist placement. Finalists will be announced prior to the event.

CREATIVE SUBMISSION DO’S & DON’TS

There are two areas in the submission form that require digital files: Campaign Elements and Campaign Display Graphic. The campaign elements should be digital files that complement the submission and support the campaign objective. The campaign display graphic is a single digital file to showcase submission work during the awards ceremony. This can be a static graphic or motion with a maximum of 30 seconds. No pdfs please. Files that do not follow the creative requirements will not be included in the entry for judges’ review.

Do’s:

  • When including attachments, all files uploaded must be in one of the following formats:
    • MS Word(.doc/ .docx/ .rtf)
    • MPEG-4
    • QuickTime
    • PDF
    • .txt
    • MP3
  • Uploading .DVD format is also acceptable, but we cannot accept a physical DVD.
  • Uploaded examples and images are limited to 8.5” x 11”.
  • Please keep file size under 50MB
  • Provide URLs for website entries. For websites that require password access, please create a guest user account login for the purpose of Sandie Awards judging.

Don’ts:

  • For campaign display graphic – please limit video files to < 30 seconds.
  • Do not place artwork images into a PPT.
  • Do not place company logo(s) into the artwork file.
  • Do not submit files that will attempt to install a program on the judging computers. Executable files cannot be judged and will be disqualified without reimbursement of entry fees.
  • Do not send more than one option for your campaign display graphic. This graphic or video will be used for publication and presentation of the submission campaign.

Questions?

Please reach us »

Frequently Asked Questions

What are the Sandie Awards?

The Sandie Awards showcase the best marketing San Diego has to offer. This year, we celebrate top local talent through an unforgettable evening of entertainment and awards. Learn more about the Sandie Awards.

Who can enter the Sandie Awards?

We have categories for agencies, in-house teams, NPOs, and students. Any San Diego business is eligible to enter.

What categories are available for submission?

There’s a Sandie for every specialty—from branding to experiential marketing, SEO, and more. See the full list of categories.

Can a single campaign be entered into multiple categories?

A single campaign may only be entered twice and must meet the requirements of both categories.

How do I submit an entry?

Choose your categories, fill out your application, share samples of your work, hit submit, and then kick back & let the awards roll in! View submission details.

What is the deadline for submissions?

The submission window is from February 17 to March 24.

Is there an entry fee?

Yes. Please see section above entitled “Deadlines and Fees” for more information.

What are the judging criteria for each category?

Entries for each category are evaluated and scored by a panel of judges against four key criteria. Please see Judging Criteria for more details.

Who are the judges, and how are they selected?

Judges are recruited form outside San Diego and Orange County for an unbiased judging process. The judging team is selected from marketing professionals across the country for a greater diversity of perspectives. A number of judges may belong to board of directors of non San Diego chapters of the American Marketing Association.

When and where will the awards ceremony take place?

The 2025 Sandie Awards will be hosted at the iconic Town & Country Resort in Mission Valley. Please see Awards Event for more information.

What are the benefits of winning a Sandie Award?

In addition to bragging rights, a Sandie will help grow your brand and fast track your career by providing valuable social proof to wow potential clients and the esteem of your fellow San Diego marketers.