Entries for each category are evaluated and scored by a panel of judges against four key criteria. All answers are required and must be less than 500 words.
Evaluation Criteria
Challenges & Objectives (0-10 points)
What was the core problem the entry needed to solve or address? What was/were the objective(s) to address the situation or challenge? What was the creative objective and vision of the project? This should be a specific, quantifiable and descriptive statement. Judges will score on how clearly the challenge and vision are stated and whether the objectives are sound, clear, and measurable.
Strategic & Tactics (0-25 points)
Describe the strategic process behind this project/initiative and what tactics or actions were taken to achieve the objectives. How was the vision brought to life? Judges will score how well the strategy and tactics relate to achieving the objectives.
Results (0-35 points)
How was the success of the entry evaluated? What were the results? What measurable results did this entry achieve? Did it achieve the entry’s objective(s)? It’s extremely important to describe the results in measurable terms to demonstrate the entry’s objective(s) were achieved. If quantifiable metrics are not applicable, describe how the results were transformative and qualifiable. Judges will score on how effective the entry was in producing results that directly tie into the objective(s).
Campaign Elements (0-30 points)
Include digital files of the work to be judged along with your entry. If your entry wins, a single image of your entry campaign elements will be displayed at the awards ceremony. Judges will score campaign elements and creative work of all digital files submitted.