Categories

The apex of modern brand creation and management whether new or a rebrand, this work reflects the direction and intent of an intelligent B2B or B2C business strategy. Campaigns can include new brands and rebrands.

Demonstrates a partnership between for-profit business and a nonprofit organization for a cause. Can also include social or charitable campaigns sponsored by for-profit brands and/or non-profit organizations.

Focuses on the content marketing format, unit, or form of advertising across platforms that most successfully achieved campaign goals. Content can include blogs, podcasts, microsites, or landing pages.

Digital marketing campaigns involve using online platforms, tools, and strategies to promote products, services, or brands. These campaigns may include elements such as social media marketing, SEO and SEM, content marketing, email marketing, online advertising, and more.

Honors outstanding campaigns that embed and promote diversity, equity, and inclusion into their marketing campaigns. Specifically, these campaigns feature people of/from diverse backgrounds, perspectives, experiences and the marketing helps to challenge deep, systemic and/or structural issues impacting historically underserved and underrepresented communities to help facilitate important worldly discussions.

Targets successful event marketing experiences across the board, spanning webinars, conferences, concerts, celebrations, fundraisers, etc., that had a lasting and positive impact on the attendees and strengthened brand awareness and loyalty.

Marketing efforts to connect with consumers through memorable, delightful experiences. Also referred to as experiential brand marketing, grassroots marketing, engagement marketing, or live marketing.

Whether it was influencer tactics, harnessing your devoted fan base, or using your PR skills to get media coverage, this effort caught attention in a big way.

Cross-platform campaigns, B2B or B2C, that take a wider view of the market and raise the bar on every stage for business.

Recognizes the experimental, unique, or strategic campaigns that test boundaries of UX, mobile, social media, or other media to get customers to really engage with your brand, product, or service.

Recognizes submissions that deliver excellence for all elements of communications and integrated public relations.

Excellence in search engine optimization, whether technical elements, on-page content, or off-page factors, that delivered outstanding results, with enhanced website visibility and/or business visibility in search engines and significant increases in website visitor traffic and engagement.

Best social media strategy and campaign implementation that have successfully achieved campaign goals on behalf of brand.

AMA San Diego is proud to sponsor ALL student submissions! Recognizes excellence in marketing projects created by an individual or group of college/graduate students for academic purposes or as part of developing a portfolio. Students are limited to a maximum of (2) entries.

• Subcategory 1 — Marketing Research & Strategy: Individual or group projects that represent strategic plans, data & analytics, and consumer behavior.
• Subcategory 2 — Creative: New brand or rebrand, graphic design, web design.
• Subcategory 3 — Digital Marketing: SEO, social media, paid media.

Focuses on brilliant concept, production, and use of video, whether it is part of a social media campaign, website, streaming on the web or television campaign.

Best designed websites that met a brand/client’s needs and goals. Entries will be reviewed for design, ease of use, copywriting, interactivity, use of technology, innovation, and content.

Celebrates the marketing campaign from all submissions across all categories that truly stands out as this year’s best example of superlative concept and execution. Our esteemed panel of expert judges will carefully consider all the entries received this year to award this honor.

Celebrates an individual San Diego marketer who, through their contributions of outstanding ideas, strategies, concepts, campaigns, and overall leadership has served as an inspiration for all marketers and a shining example of the very best of marketing professionalism and accomplishment in the past year. Nominate someone you feel deserves to receive this honor!

Celebrates a San Diego agency that deserves top marks for their impact on the marketing community through innovative ideas, strategies, concepts, campaigns, and overall leadership. This agency supports and serves San Diego as an inspiration for all marketers, companies, and industry leaders. Nominate someone you feel deserves to receive this honor!

Recognizes an individual or team that has demonstrated exceptional innovation, leadership, and impact within the marketing industry over the past year. This award honors someone who has broken new ground with creative strategies, embraced emerging technologies, or set new industry standards. They have shown a commitment to pushing boundaries, driving results, and inspiring others in the marketing field through their visionary approach and ability to adapt to evolving trends and challenges. Nominate someone you feel deserves to receive this honor!